British gambling revenue lowest in six months in July

The latest figures from the Gambling Commission show a gross gambling yield of £456.4m in July as the number of real-event bets fell.

UK.- The Gambling Commission has released its latest operator data for the month of July, showing that revenue fell 8 per cent month-on-month to £456.4m. Representing around 80 per cent of the licensed market, the figure is the lowest of the year to date.

Despite the presence of the Euro 2020 championship, in which England reached the final on July 11, British operators’ real-event betting yield fell to 19.1 per cent month-on-month to £196.9m. The number of real-event bets also fell to the lowest number this year, down 6.9 per cent to 252.1 million. The number of bettors slipped 2 per cent to 5.5 million.

Slots revenue on the rise while betting falls

However, slots saw an increase in revenue, up 4.1 per cent month-on-month to £187.2m. The number of players rose slightly to 3.1 million and the number of spins hit 5.91 billion. The average session length stayed steady at 19 minutes.

Non-slots gaming, which mainly comprises table games, saw revenue fall 1.9 per cent to £57.7m. The number of players fell 1.8 per cent to 2.2 million, but the number of bets placed rose by 6.3 per cent to 282.3 million.

Revenue from poker rose 3.3 per cent from June to £6m, while virtuals revenue rose 2.2 per cent, reaching $6.1m, and esports betting shot up by 17.4 per cent to £1.2m.

Safer gambling interactions rose very slightly to one million on the back of a rise in automated interactions.

Last week, Marcus Boyle was confirmed to replace Bill Moyes as chair of the Gambling Commission. Meanwhile, the regulator announced that it would open a consultation on financial thresholds.