The sports betting firm and the Spanish team have announced a two-year deal.
Spain.- Betway and La Liga champions Club Atletico de Madrid have announced a two-year global partnership deal.
Betway´s branding will be featured pitch-side on LED advertising boards at the Wanda Metropolitano Stadium during domestic and European games.
Iñigo Aznar, commercial director of Atletico de Madrid, said: “We are very keen on our partnership with Betway outside of Spain. It is a top global player in its sector which will represent an important support to the Club’s international expansion strategy.
“We look forward to starting to work together and make this partnership a great success for both Betway and Atlético de Madrid.”
Andy Werkman, Betway’s CEO, added: “We’re incredibly proud to become the official sports betting partner of the current La Liga champions, Atletico de Madrid.
“We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world.”
In July, Betway signed a three-year deal to become a premium partner of the Bundesliga’s VfB Stuttgart. The club’s Mercedes-Benz Arena will feature Betway’s branding on LED screens and cam carpets. The partnership grants Betway activation rights.