Betway has signed a three-year sponsorship deal with the Halle Open, officially known as the Noventi Open. The German ATP500 tournament will start on June 12.
Germany.- Sports betting company Betway has announced it will sponsor the German grass-court tennis ATP500 tournament, the Halle Open, which is currently officially named the Noventi Open.
The deal will make Betway the newest sponsor and exclusive betting partner for the 2021, 2022 and 2023 editions of the Halle Open.
The event takes place from June 12 to 20. It usually acts as a warm-up to Wimbledon for many players.
Roger Federer has been victorious at Halle 10 times, winning his last title in 2019. The 2020 edition was cancelled due to the Covid-19 pandemic.
Betway says the sponsorship “demonstrates Betway’s continued support of tennis in Germany.”
CEO Anthony Werkman, said: “We are extremely proud to be announcing our sponsorship of the Noventi Open and extending our partnership with German tennis.
“As a global brand, we are committed to working with the highest-profile sporting events within the world of tennis which host the biggest names in the sport.”
Ralf Weber, tournament director and managing director of the Noventi Open, said: “We are delighted to welcome Betway as a new Co-Sponsor of the Noventi Open.
“The support of Betway throughout the next years will contribute to the continuous development of the tournament and we are looking forward to a long and prosperous partnership.”
Betway has announced a series of sponsorships in recent months involving tennis, hockey, cricket, esports and football.