The deal will cover the rest of the year, including the Gold Cup at Newbury.
UK.- Online betting operator BetVictor has sealed a sponsorship deal with Newbury Racecourse to cover fixtures for the rest of 2021, including the Gold Cup.
BetVictor will sponsor 41 races across 13 race days starting with the BetVictor March Opening Weekend on March 5 and 6, which will include the BetVictor “Greatwood” Gold Cup.
See also: BGC: postpone Grand National until betting shops reopen
The operator has gained the naming rights to what will now be named the BetVictor London Cup and the BetVictor Carnovaron Stakes at the Al Shaqab Lockinge Day on May 15, the BetVictor Hungerford Raceday and Newbury Racecourse’s Party in the Paddock concert day.
To celebrate the new partnership, it will host an online Cheltenham Preview for Newbury annual members to support the Greatwood Charity, with guest appearances from the bookmaker’s ambassadors Jamie Snowden and Rachel Blackmore.
BetVictor’s director of sportsbook, Matt Scarrott, said: “We are really looking forward to bringing our sponsorship to life at Newbury Racecourse in 2021 and are excited about this brand-new partnership.
“Horse racing has long been an important part of BetVictor and we are proud to be investing significantly into the sport with our sponsorship at Newbury as well as our ongoing brand ambassador relationships with participants that excel in racing.”
Newbury Racecourse’s sponsorship manager, Lara Johnston, said: “We are delighted to welcome BetVictor to Newbury Racecourse in this multi-race day deal for 2021 and are hugely excited about their association with us as we emerge from the pandemic more invigorated than ever to deliver excellent racing for our customers alongside all our partners.
“We are excited to work with the team at BetVictor on some unique digital activation ideas and it is even more positive following the recent government announcement that we will be able to welcome back crowds and bring some of these ideas to life on course.”