Non-league football in England seeking a new sponsor after the bookmaker activated a break clause in its contract.
UK.- Non-league football in the UK is looking for a new sponsor after BetVictor took the decision to end its association with the leagues.
The operator activated a break clause in its contract to sponsor non-league football in the UK.
A deal was in place with the Northern Premier League, Isthmian League and Southern League.
A league statement sent out to clubs said: “BetVictor have terminated the sponsorship for a number of reasons, but mainly due to the fact that the increasing compliance restrictions and challenges faced in their first seven months outweighed the benefits they were drawing from the sponsorship.”
“However, the escalating negativity towards betting in football did not help, nor did – most disappointingly – compliance breaches by clubs in and outside of the Isthmian League.
“Although the search for a new sponsor has began, the COVID-19 crisis makes it very difficult to engage meaningfully with potential replacements. So, as of now, the leagues operating at Step 3 and 4 have no main sponsor for season 2020/21.”
Before the outbreak of Coronavirus enforced lockdown measures, Non-league football in the UK remained a global leader in grassroots fan attendance.
After Premier League and EFL fixtures were cancelled, many fans flocked to games of their local side, and at one point attendance was enjoying its biggest boom in decades.