BetVictor closes three-year agreement with BHA

 BetVictor follows the steps of Bet365 and Betfair, which closed similar deals with the BHA.
BetVictor follows the steps of Bet365 and Betfair, which closed similar deals with the BHA.

The British Horseracing Authority announced that the independent bookmaker became its latest authorised partner.

UK.- The British Horseracing Authority and BetVictor signed a three-year agreement under which the bookmaker will make a voluntary contribution to racing, based on its profit from the sport in the UK.

Nick Rust, chief executive of the BHA, expressed: “We look forward to working with BetVictor to grow their racing business, and to seeing their name on British racecourses.”

“We feel we would be doing our customers a disservice by not getting behind this initiative and believe it will resonate with customers of other companies who choose not to sign up,” said Andreas Meinrad, BetVictor chief executive. “These are exciting times for both British horse racing and BetVictor and we are looking forward to a close, long and successful partnership.”