Hard Rock expands in Asia

This year, Hard Rock is working on its global expansion as it also arrived to new Latin America markets.

Asia.- The American brand of Rock and Roll style entertainment buildings is targeting Asia with plans of opening 15 hotels with the total amount of 2 casinos and 17 restaurants. According to Hamish Dodds, the corporation’s CEO, the complex will be located in China, Vietnam and hopefully, Japan and will start operations in the next three to five years.

Hard Rock is willing to invest around US$2.5 billion for the Asian market to grow. In China, the hotel in Dalian is already a fact and it’s going to open by 2018 and it follows the previous two the company had installed in the country. Furthermore, the Chinese cities of Haikou and Shenzhen are granting licenses to the corporation. “With the Chinese travel industry quickly changing as leisure demand grows, we feel the music-centric programming at Hard Rock Hotels will resonate well with Chinese travellers who visit Dalian each year,” explained Leong Wy Joon, Hard Rock International senior vice president for Asia and India.

In Vietnam, the American company is arranging a deal with Asian regulator of the gaming and hotels sector, Banyan Tree Group, to be licensed to operate in the country. Hard Rock is trying to tempt the regulators with the initial investment of US$100 million for 80 games table casino in a fancy hotel.