William Hill and Amaya deem merger

The leading gaming brands are in talks for a possible merger.

Canada.- William Hill, major sports betting brand in the UK, and Amaya, poker leader company, announced later on Friday a possible “all stock merger of equals,” which would be valued at a combined amount of £4.5-5 billion (US$5.5-6 billion).

Amaya, the Canadian company that manages the international online poker operator PokerStars, is valued at approximately £1.9 billion (US$2.4 billion). On the other hand, William Hill is currently value at circa £2.6 billion (US$3.2 billion), after a year of several losses due to increased taxes and a decline in its digital performance.

According to official representatives, the potential merger would be closed soon, if discussions set the strategic ambitions for both gaming operators with the goal of creating a “clear international leader across online sports betting, poker and casino.”