Swish Analytics partners with the MLB
Sports betting solutions company Swish Analytics has been appointed as authorised MLB data distributor in the US.
US.- Swish Analytics and the Major League Baseball (MLB) have announced a multi-year partnership. The deal will see the former become an Authorized MLB Data Distributor to US sports betting operators.
The partnership allows Swish Analytics to be an official MLB real-time betting data feed supplier in the United States for sports betting. It provides a foundation to further enhance Swish Analytics’ oddsmaking and gaming data services, the company said. Swish Analytics will also be an official service provider to MLS as they will collaborate on building future digital fan-engagement experiences and powering free-to-play and other MLB interactive applications via the Swish Analytics real-time prediction platform.
“Swish is driving product innovation in U.S. sports betting, and with this exciting expansion of our partnership with MLB, we’ll continue to grow our presence in the gaming market and ensure that our full suite of pre-match, in-play and at-bat betting products defines the next generation of engagement for MLB fans,” said Bobby Skoff, Co-Founder, Swish Analytics.
“We’re thrilled to appoint Swish Analytics as the third Authorized MLB Data Distributor in the U.S.,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Ventures. “Including Swish as a distributor of our rich, reliable and fast data, in addition to their best-in-class oddsmaking and gaming-data services, will drive competition and new product innovations across the sports betting landscape. This will provide baseball fans with robust options to engage with games through sports betting and free-to-play experiences.”
MLB and DraftKings expand partnership
DraftKings has announced a multi-year agreement to become an Authorized Gaming Operator of the Major League Baseball (MLB). The partnership will boost DraftKings’ betting offerings, mainly live and in-game options.
DraftKings said that its offerings will improve as real-time betting becomes increasingly popular during sports and entertainment events. The MLB granted DraftKings the right to use official data along with marks and logos within DraftKings sports betting products.
The agreement demonstrates the league’s vision to leverage the potential for the integration of official data and technology in sports. It is also a foundational element for the next generation of baseball fans, explained the companies in a press statement.
