Station Casinos launches NFT casino loyalty rewards programme
The gaming company has announced the launch of STN Charms at all its properties.
US.- Station Casinos has announced the debut of STN Charms, an NFT casino loyalty rewards programme available at all its properties. Boarding Pass members are automatically enrolled and will receive an initial shamrock “charm”, a non-fungible token displayed on the slot machine’s service window.
Players will be able to use the STN Charms website to buy, sell and browse the catalogue of available charms. The collectable charms are distinguished by category and rarity (common, uncommon, rare, epic, or legendary). They are also classed by luck level, which is the value associated with the guest’s winnings while the charm is active on the slot machine. STN Charms was created with service providers Mintable and Intergalactic Agency.
Tom Mikulich, senior vice president of innovation at Station Casinos, said: “We are thrilled to be launching this innovative program to create a more engaging way for our guests to earn unique rewards and customize their play. Through our patent-pending, game-changing technology, we believe STN Charms will reshape the casino gaming landscape and modernize loyalty programs making for a more rewarding and fun gaming experience for our guests.”
Pat Gordon, director of innovation at Station Casinos, added: “The program reshapes the casino gaming and loyalty program industry as guests will be welcomed to personalize their gaming experience by collecting the NFTs in their Charm Box and by leveling up their Charms”.
In 2022, Station Casinos purchased 126 acres of land in the south of Las Vegas Strip for a casino resort. It paid around $172m to buy land at the southwest corner of Las Vegas Boulevard and Cactus Avenue from Michael Gaughan, the founder of Coast Casinos.
