SBTech updates the iGaming market

SBTech is aiming at positioning the company in the sports betting international gaming market.

UK.- SBTech, sports betting solutions provider to the online gaming and betting industry, announced the launch of Add2Bet, its newest cutting-edge Live Betting feature, which enables players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections.

Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use. Its rollout further strengthens SBTech’s position as the in-play betting market leader, the company has won EGR B2B awards for its live product for the last four years. The new feature is expected to have a positive impact on SBTech operators’ turnover, by giving players more control over their betting and appealing more effectively to millennials.

Add2Bet was launched following in-depth research and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment. Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.

Of the total betting volume generated by the sample group, 7 percent of English Premier League live bets were placed by using Add2Bet to change an existing live bet. Nearly 70 percent of players who use Cash Out for an average of 40 percent of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, commented: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”