PlayStar selects Xpoint as geolocation partner
The online casino brand will launch in New Jersey in 2022.
US.- Online casino brand PlayStar has partnered with Xpoint, a geolocation and compliance technology firm. Xpoint will become PlayStar’s official geolocation partner. PlayStar will launch in New Jersey in 2022 and Xpoint will help it secure its offerings, comply with the regulations, and provide a safe betting experience.
The technology firm specialising in US sports betting and igaming markets will also collaborate with PlayStar´s business development and marketing teams to generate additional consumer engagement opportunities.
Marvin Sanderson, CEO and co-founder of Xpoint, said: “PlayStar is an exciting brand bringing innovation, fresh thinking, and consumer-focused value to the online casino market, key brand elements that we share.
“It is going to be a major player in the U.S. market as they launch in New Jersey and then expand across America. We are delighted to be partnering with their team.”
Per Hellberg, CEO at PlayStar, added: “We are very pleased to be partnering with Xpoint as our Geolocation provider for our upcoming launch in New Jersey followed by other states across the US.
“Both companies are at a similar point in their evolution with our upcoming launches, and as we enter somewhat of a David and Goliath battle against our respective competitors. Additionally, this partnership means we stay true to our vision to leverage the most innovative technology in the market to deliver an online casino experience like no other.”
See also: PlayStar chooses Intelitics to support New Jersey igaming launch
