“New partnerships in Asia are a priority for BetConstruct”
(Exclusive interview).- BetConstruct deepens on the potential of the Asian market.
BetConstruct has been expanding its presence in the Asian market, which grows its potential as main gaming brands invested in its development. With the Philippine and the Japanese casino industry proposals, BetConstruct evaluates a general perspective on its businesses in the region. LiChun Hsiao, head of BetConstruct Regional Office in Asia, talked with Focus Gaming News about its recent recognitions as one of the main companies for the gaming industry worldwide and the plans in the Asian region.
What’s your balance on G2E Asia 2017?
Attending G2E for years BetConstruct has already gained recognition in Asia. This year BetConstruct introduced The Door concept – an idea suggesting that reaching the full package of BetConstruct services equals to entering the online gaming industry through one single door leading to multiple opportunities. We took this idea and presented it both at G2E tradeshow and workshop in Macau. We met a lot of key players and users of our solutions. We believe BetConstruct has a great chance to expand its business throughout Asia.
Furthermore, at G2E we met our partner BBIN who is the largest betting platform provider powering nearly 500 gaming operators in Asia. As the provider of Sportsbook to BBIN, for BetConstruct it is not only a big progress in Asia, but also an outstanding step for headquarters.
During the show analysts claimed that Philippines is the fastest growing market in the continent. What’s your take on the gaming business in that country?
As we have noticed, Philippine’s economy, especially gaming business, is blooming after Rodrigo Duterte took the position as President. BetConstruct Asia has several potential clients who are interested in our solution. I personally believe in the near future, we will have further cooperation with them.
What’s your assessment on the growing Japanese market?
Comparing with other Asian countries Japan is more conservative. Their focus is mainly on professional and detailed products. Some extraordinary references will be persuasive from the Japanese perspective. Therefore, meetings and person-to-person contacts are our marketing strategy in this country. In 2017 we introduced our new concept “The Door” to Asia and Japan as well. We visit gaming exhibitions and look forward to new partnerships. Also, we have successful experience in China and Taiwan which will be a great reference for Japanese key players of gaming business.
As we have noticed, Philippine’s economy, especially gaming business, is blooming after Rodrigo Duterte took the position as President. BetConstruct Asia has several potential clients who are interested in our solution.
What other markets do you consider important in the region?
As BetConstruct strengthens its position in Asia, we cherish every opportunity to work with potential clients. Any market is important to us.
BetConstruct recently acquired different licenses in Malta and the UK. Is the company aiming to get any type of license in Asia?
Currently establishing more partnerships in Asia is a priority for BetConstruct. Acquiring licenses is a long-term target and we will work harder to achieve that goal.
How do you expect your presence at G2E Asia 2017 to impact on the company’s future?
BetConstruct has a huge global reputation and excellent solutions. The Asian branch will carry thise honor and expand it throughout the region. G2E Asia 2017 is a bridge to connect our company and platform providers from different countries. Via this presence, we have the chance to meet experts and professionals and gain feedback to improve our business.
