NeoPollard Interactive partners with Canadian Atlantic Lottery Corporation
NeoPollard has signed a content supplier agreement with Atlantic Lottery.
Canada.- NeoPollard Interactive has entered into a content partnership with the Atlantic Lottery Corporation (ALC). It’s the supplier’s first digital agreement across North America.
The agreement comprises a five-year initial contract term, whereby ALC will gain access to NPi’s NeoGames Studio library of top-performing game content, consisting of over 200 titles. These titles will be added to ALC’s existing digital portfolio. It’s the only licensed operator in the Atlantic Canada region.
Robert Lalonde, ALC’s igaming manager, said: “The Atlantic Lottery is excited to work with NPi to enhance the exceptional experience we are able to deliver to players online. ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents.
“This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”
Liz Siver, general manager at NeoPollard Interactive, said: “NPi is thrilled to celebrate another first for our company with our new partners at ALC. Our digital content partnership with ALC once again demonstrates NPi’s willingness and ability to customize our best-in-class solutions to address the unique needs of each of our lottery customers to maximize profitability and proceeds to good causes.
“The exciting and innovative game content developed by our Games Studio will undoubtedly enhance ALC’s online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs. We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”
See also: Atlantic Lottery incomes drop 12% due to the pandemic
