The Loterie Nationale has partnered with IWG to improve and enhance its online gambling offering and keep its digital growth going.
Belgium.- The Loterie Nationale (Belgian National Lottery) has announced a new partnership with IWG. The three-year contract will help the lottery enhance its online gambling offering. It will also help the lottery continue with its campaign to grow digital channels.
The partnership allows the lottery to select more than 100 titles from IWG’s portfolio. This is possible by integrating the Progressive Play remote server into the IGT lottery platform in Belgium. IWG will also support the Belgian National Lottery through strategy and marketing.
Kevin Van Belle, the strategy and change management at Loterie Nationale, said that the partnership is a good step forward for the lottery as they boost their efforts to further evolve the games offer.
Rhydian Fisher, chief executive of IWG, said: “The lottery’s plans to innovate, entertain and grow online are amongst the most inspiring we’ve seen, so we’re very much looking forward to the partnership. Winning an opportunity like this through an open and competitive RFP process is a source of great pride for the whole company.”
Belgian companies agree to stop advertising
Belgian companies have decided to stop all advertising on radio, TV and print media from January 1. The five companies represent 65% of the legal gambling business in the country. They are also looking into stopping advertising on the streets as well.
The companies are Golden Palace Casino, Ardent Group, Napoleon Games, Unibet and Betfirst, De Tijd reported. They approached the Minister of Justice under the BAGO organisation with the initiative to stop advertising.
The companies expect to create empathy with the general public with the self-imposed ban. They had been criticised after the 2018 World Cup for the number of ads during games. Politicians were also against primetime advertising on TV and online.