ICE grows as the gambling industry does

First time and returning exhibitors will be part of the expanded event.

UK.- ICE Totally Gaming 2017 will open a new year for the growth of online and offline gaming sectors on February 7-9 in London. The organisers of the most comprehensive gambling show, Clarion Events, announced the expansion of ExCel centre to add a hall for first time and returning exhibitors. “We know from our research that one of the most popular features of ICE is the opportunity the show delivers for visitors to meet new, fledgling suppliers with fresh and invigorating ideas,” commented Kate Chambers, Managing Director of Clarion’s Gaming Division.

The further participation of international companies will create a new feature in ICE to invite clients to new exhibitors’ own designated home and identity in the exposition floor. The expansion of ICE will give those companies the benefits of participating in the greatest event of the year. The new hall will be supported by a dedicated pre-show and in-venue marketing and promotional programme.

“The additional space we have invested in means that all first time and returning exhibitors can be hosted in what we are describing as an ‘innovation quarter’, enabling them to demonstrate their products/services and represent their brand personality in what is gaming’s most popular and prominent shop window.” She added: “The most frequently asked question at any b2b event is ‘what’s new?’ and having a quarter dedicated to new companies allows us to provide a straightforward answer and quite literally, point people in the right direction.”

“It’s often said that new exhibitors are the lifeblood of established events and we want to ensure that, alongside initiatives such as the Pitch ICE competition for gaming start-ups, we provide a positive and nurturing environment for companies of all sizes and at all stages of their development,” Chambers concluded.