The responsible gambling charity GamCare has called for gaming operators to adopt its revised safer gambling standard.
UK.- The problem gambling support charity GamCare has published a new, revised edition of its Safer Gambling Standard.
It has called for UK-licensed operators to adopt the revised standard as part of their social responsibility requirements.
Its requirements cover 10 critical areas that the charity deems fundamental to gaming operators’ maintenance of effective safer gambling policies.
Operators that adopt the new standard will be judged in each area, with GamCare evaluating safer gambling performance on up to 58 criteria. GamCare will give an award level to each operator depending on the evaluation of their performance in each area.
The 10 critical areas are:
- Corporate governance and risk management
- Collaboration and sharing best practice
- Spend on safer gambling
- Protection of children and vulnerable adults
- Customer information, profiling and interaction
- Product design, deployment and innovation in safer gambling tools
- Advertising and promotion
- Staff training and development
- Addressing problem gambling amongst staff
GamCare said in a statement: “Joining the Safer Gambling Standard accreditation scheme demonstrates that your business has adopted a wide range of safer gambling measures that go beyond the social responsibility provisions of your gambling licence.”
The publication of the new standard comes after GamCare launched a new code of conduct for gaming operators in March.
Last week, the charity submitted its response to the UK government’s consultation as part of the ongoing review of the country’s gambling legislation.
It recommended in its submission that licensed operators promote its Safer Gambling quality mark as a sign to consumers of dedication to customer safety and gambling harms reduction.