FanDuel and WNBA sign a multi-year partnership extension
The Women’s National Basketball Association (WNBA) and FanDuel Sportsbook announced they’ve agreed to a multi-year partnership extension.
US.- Five years after FanDuel initially partnered with the Women’s National Basketball Association (WNBA), it has announced a multiyear partnership extension, with FanDuel as Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.
The original agreement in 2017 was the company’s first partnership with a women’s professional sports league. It was the first major fantasy operator to launch a WNBA game.
The agreement will allow FanDuel to leverage WNBA marks across retail and online sports betting. The company will also engage with fans through WNBA-themed free-to-play games. In future seasons, FanDuel betting odds will be featured on WNBA digital channels on select pages. In addition, FanDuel and the WNBA will collaborate on responsible gaming practices to protect the integrity of WNBA games.
“FanDuel has made a concerted effort to support sports equity,” said Amy Howe, CEO of FanDuel Group. “We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA. This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV.”
FanDuel will have a series of content integrations including highlights accessible within its sportsbook and fantasy sports platforms next season. The company will also have access to footage rights on FanDuel’s owned and produced content across its various platforms including the company’s recently announced television network, FanDuel TV and its new OTT network FanDuel +.
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WNBA commissioner Cathy Engelbert, said: “We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal.”
Engelbert added: “In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience.”
The WNBA has become a summer staple for FanDuel sports betting and has drawn significant interest over the summer months this year at the company’s retail locations across the country. FanDuel has seen increases of 270 per cent in bet count and 101 per cent in handle year over year for WNBA betting across all FanDuel Sportsbook retail locations.
The FanDuel Sportsbook operates a retail or online sportsbook in the following states: Arizona, Connecticut, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Mississippi, New Jersey, New York, Pennsylvania, Tennessee, Virginia, Washington, Washington DC, West Virginia, and Wyoming.
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