Churchill Downs and FanDuel sign multi-year agreement

The agreement includes wagering rights to horse racing content, TV and media rights.

US.- Churchill Downs Incorporated has announced a multi-year agreement with FanDuel involving the latter’s sports wagering, advance deposit wagering (ADW) and television businesses. CDI will provide certain technology and services to enable FanDuel customers to place pari-mutuel wagers on horse racing via FanDuel’s sports wagering and ADW platforms. 

CDI will also authorise wagering on CDI’s owned or controlled horse racing content via FanDuel’s platforms in the United States and grant FanDuel certain television and media rights to broadcast CDI-owned racing content on FanDuel’s television network(s). In addition, the agreement provides FanDuel non-exclusive Kentucky Derby sponsorship rights within the sports wagering category.

Beginning in January 2023, FanDuel will pay for CDI technology and services provided by United Tote to facilitate pari-mutuel wagering on FanDuel’s platforms in the United States, including FanDuel Sportsbook and TVG. 

As previously announced, CDI has entered into an agreement to sell 49 per cent of United Tote to New York Racing Association, Inc. in a transaction that is expected to close by the end of 2022.

CDI will provide FanDuel wagering rights to horse racing content owned or controlled by CDI, including the Kentucky Derby, and will receive customary content fees when FanDuel accepts wagers on CDI-owned content. 

See also: Churchill Downs posts record revenue and income for Q2

FanDuel will also receive exclusive television rights to the racing content of all CDI thoroughbred racetracks, including Churchill Downs Racetrack, once its existing non-Derby media rights deal expires in 2023. The agreement excludes certain specified racing content, including Kentucky Derby Week.

As part of the agreement, FanDuel will also receive a non-exclusive sponsorship of the Kentucky Derby in the sports wagering category beginning in 2023 in exchange for an annual sponsorship fee.

“With the launch of FanDuel TV last week and the upcoming integration of premier racing content into our market-leading sports book, we believe this is an inflection point in our ability to offer our customers a seamless wagering experience with a single wallet,” said Amy Howe, CEO of FanDuel. 

“We are especially pleased that we will be able to offer wagering on the most exciting two minutes in sports, the Kentucky Derby, and that we will have exclusive broadcast rights to the Churchill Downs Incorporated family of tracks on FanDuel TV. We look forward to creating new audiences for horse racing,” added Howe.

“We look forward to working with FanDuel to deliver premium horse racing content to their expansive base of sports wagering customers,” said Bill Carstanjen, CEO of CDI. “We are confident that FanDuel’s market approach teamed with our expertise and technology will seamlessly deliver horse racing content and pari-mutuel wagering solutions to a significant number of new fans.”

See also: Kay Adams makes FanDuel TV debut