Danish gambling regulator launches self-exclusion campaign

The Danish gambling regulator has launched a national campaign promoting its ROFUS self-exclusion service.

Denmark. The national gambling regulator Spillemyndigheden has launched a television and social media campaign for its ROFUS self-exclusion gambling service.

The campaign informs Danish consumers about their right to ask operators to let them “take-a-break” and self-exclude from all gambling promotions.

It became a requirement for all licensed operators to refer self-excluded players to the central ROFUS database under reforms to the Danish Gambling Act implemented in 2018.

New advertising standards introduced in 2019 also require online gambling operators to promote ROFUS as part of their responsibilities regarding safer gambling messaging.

Last month, a group of ten gambling operators active in the Danish market launched a new advertising complaints board for the sector. This week, the board announced it first ruling, accepting a complaint against William Hill’s Mr Green.

Meanwhile, according to Spillemyndigheden, Danish online gambling revenue was up 13.9 per cent to DKK604 (€81.2) in July.