Covers and Postmedia Network sign content partnership in Canada

Postmedia Network´s audience will gain access to expanded betting coverage from Covers’ website.

Canada.- Sports betting information website Covers and news media Postmedia Network have signed a content partnership. Under the deal between the two Canadian companies, Postmedia Network´s audience will have access to expanded betting insights from Covers.

The content will be accessible via Postmedia’s news brands and will complement its existing sports and betting offers. It will be in time for the launch of Ontario’s regulated iGaming market today (April 4).

Mary Anne Lavallee, executive vice president, COO and interim CFO at Postmedia, said: “Our agreement with Covers is a great complement to our already strong sports coverage providing expert insights from the growing area of sports betting.”

“Postmedia is pleased to provide our broad and highly engaged audiences with in-depth insights as they explore this new area of sports entertainment, arising from the expected changes to legislation.”

Andrew Garven, head of marketing at Covers, added: “We’re delighted to be joining forces with Postmedia and excited to work together to bridge the gap between traditional media and sports betting in Canada. With 27 years of experience in the industry, Covers has become a trusted resource for over 20 million users annually.

“Canadians can therefore have confidence that they will be receiving high-quality, refined and engaging content with one broad intention; to create smarter sports bettors.”

Google updates gambling ads policy ahead of Ontario launch

Google has updated to its advertising policy to include ads from regulated sports betting operators in Ontario. The policy change will allow operators to run adverts for online sports betting, online casino and daily fantasy sports.

In order to qualify for Google ads, sports betting operators in Ontario must first be certified by the Internet company in a process that will require them to present their gambling licences. iGaming Ontario, a subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO), manages licensing and internet gaming provided by private gaming companies.

According to PlayCanada, nearly 1,300 jobs will be created in Ontario due to the launch of online gambling operations.

See also: FSB and Relax Gaming secure approval to launch in Ontario