California’s Valley View Casino extends contract with InnoVision Marketing Group
The casino hotel has used the marketing company since 2012.
US.- InnoVision Marketing Group has extended its m contract with San Diego, California’s Valley View Casino & Hotel for another three years. The casino hotel has used the marketing company for its marketing since 2012.
InnoVision Marketing Group has structured its agency to work as an internal marketing department for each brand it works with. The company offers brand strategy development, creative design, media buying, video production, website development, social media management, and digital marketing. It’s based in San Diego
Bruce Howard, general manager of Valley View Casino & Hotel, said: “We are thrilled to be extending our agreement together for many years to come. InnoVision has continued to do an outstanding job as our exclusive partner for all of our marketing, advertising, media placement, and communication.
“In addition, Ric and his team also do all of our creative and design work, website design and press releases. I and everyone on our team could not be more proud to be aligned with such a first-class company with such a diverse, sophisticated list of clients.”
Ric Militi, CEO and executive creative director of InnoVision Marketing Group, added: “Being able to extend our Agency of Record agreements with Valley View Casino & Hotel and Palomar Health for three and five years, respectively, is something that we will never take for granted. In fact, it motivates us to elevate the degree of performance on our part. It’s truly an honor to partner with each of them.”
New members join California Nations Indian Gaming Association
The California Nations Indian Gaming Association (CNIGA) has added five more tribes to its membership. Joining CNIGA are the Alturas Indian Rancheria, Big Sandy Rancheria of Mono Indians, the Colusa Rancheria, the Karuk Tribe, and the Yocha Dehe Wintun Nation. The latter four tribes are former CNIGA members.
With these additions, CNIGA represents 47 tribes, up from 39 since 2019.
