The casino and racetrack from Pennsylvania has reached a deal that enhances Caesars Entertainment’s marketing sponsorship with the NFL.
US.- Harrah’s Philadelphia Casino and Racetrack has signed a marketing deal with NFL’s Philadelphia Eagles. While specific terms of the deal were not disclosed, it is set to enhance Caesars’ partnership with the league.
The deal includes in-stadium signage and branding, email and direct mail marketing and Eagles Legends appearances. It will further enhance Caesars Entertainment’s already existing exclusive marketing deal with the NFL.
“Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product,” said Chris Albrecht, SVP & General Manager of Harrah’s Philadelphia. “We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”
“World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia,” said Catherine Carlson, Philadelphia Eagles Senior Vice President, Revenue and Strategy. “This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touchpoints with Harrah’s Philadelphia year-round.”
Back in January, the NFL selected Caesars Entertainment Corporation as the first ever Official Casino Sponsor of the league. The multi-year sponsorship began at the 2019 NFL playoffs.
The sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements. Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft, explained the sports league.