The sports league has signed for the first time with an agreement with a casino operator.
US.- The National Football League (NFL) announced on Thursday that it has selected Caesars Entertainment Corporation as the first ever Official Casino Sponsor of the league. The multi-year sponsorship will begin at the upcoming 2019 NFL playoffs.
The sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements. Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft, explained the sports league.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
The casino company will also host elements of the 2020 Draft along with Las Vegas in order to create a historic event. The partnership does not include sports betting or daily fantasy sports (DFS).