BetMGM and SportsGrid sign content partnership
BetMGM has signed a deal with the sports betting streaming network to integrate its content in live programming.
US.- BetMGM has partnered with sports wagering streaming network SportsGrid to integrate its content across the network’s live programming, which will be supported by television and social media advertising. BetMGM’s brand, odds, and promotions will feature, while SportsGrid will have access to BetMGM’s trading team and brand ambassadors to create content for its network.
BetMGM CEO Adam Greenblatt said: “SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content. This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
SportsGrid president and co-founder, Louis Maione, added: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans.
“This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
The deal comes after BetMGM and the Washington Nationals announced the opening of the first retail sportsbook connected to a major league baseball stadium earlier this month. In December, BetMGM opened a sportsbook at the MGM National Harbor in Maryland following the launch of legal sports betting in the state. Governor Larry Hogan placed the state’s first bet.
