“We are always looking to push the boundaries of what can be achieved”

(Exclusive interview).- Kiron Interactive will showcase its updated portfolio in the upcoming ICE show.

Kiron Interactive develops some of the market’s leading virtual racing and sports games and they currently host one of the largest portfolio of virtual sports games in the industry on its popular virtual sports platform. Now that ICE is round the corner, Steven Spartinos -co founder and co CEO- shared with Focus Gaming News his thoughts and points of view about the participation of the company at the show.

What product innovations are Kiron Interactive introducing at ICE London?

We are always looking to push the boundaries of what can be achieved within the industry – while ensuring we offer a well-rounded portfolio to suit a wide range of demographics. Thanks to more than 16 years of innovation, our virtuals portfolio is already the biggest and most-varied in the industry, covering a variety of sports and racing games.

Last year, we became the first virtuals provider to add winter-themed sports to our collection and are pleased to announce we will be looking to build on its success at ICE 2018. Our brand-new ice hockey full game follows in the success of Hockey Shots and features Kiron’s high-level graphics, sounds and exciting game play to ensure an immersive experience.

With games occurring every few minutes, as well as multi-concurrent events of ten games scheduled into each time slot, the product will perform particularly strongly in core ice hockey markets.

We will also be debuting our brand-new horse racing channel, launched in partnership with Phumelala and GBi Racing, on stand S1-132. The landmark deal will see a new satellite channel featuring fixed odds betting on English and Irish racing, South African flat racing and Kiron’s virtual racing products rolled out across Africa.

Visitors to ICE 2018 will also be able to view our new BetMan Omni RGS, which provides a fully-hosted and managed turnkey virtual games betting solution. It features our full portfolio of games and offers players the chance to enjoy a quickfire betting experience across all channels and includes multiple betting markets.

Kiron Interactive signed several partnership agreements with major operators throughout 2017. How does this mirror Kiron’s commitment to building its global reach?

As previously mentioned, our landmark racing channel will be rolled out across Africa with an eye on growing the channel’s reach with new operators over the coming months.  It is important we continue to grow as a business and it is by offering new and expanding markets quality products and technology that can help operators to grow. Focusing on key partnerships globally has helped us extend our territorial reach in relatively short space of time.

Virtual football and horse racing have already proved popular in European, Latin American and African markets, but it’s important to offer a wider variety of tailored content to suit different jurisdictions. It’s for that reason we create games such as Ice Hockey and Speed Skating for markets where football isn’t traditionally as popular as winter sports.

We are always looking to push the boundaries of what can be achieved within the industry – while ensuring we offer a well-rounded portfolio to suit a wide range of demographics. 

How do you see the virtual sports sector evolving in 2018?

Mobile will be the focus for many, with an expansion of omni-channel offerings expected to give players even more options. It won’t just be the software that continues to evolve, but also the available markets. We constantly add new and improved markets to enhance players’ options.

More betting options mean players are more likely to come across a market they fancy, in turn ensuring greater engagement and retention.

What new markets are you looking at for expansion?

We are continuously investing in improving and innovating our product range, with a major focus on further expanding the diversity of our products targeted at new jurisdictions.  It is important we are ready to offer a tailored one-stop-shop for operators in new markets, while also increasing our product offering to our current clients.