The American Gaming Association (AGA) addressed the sports betting milestone in the US, after wagers surpassed the US$10 billion mark since May 2018.
US.- The Professional and Amateur Sports Protection Act (PASPA) was revoked by the Supreme Court in May 2018. Since then, more than US$10 billion have been wagered all across the US. That’s why the American Gaming Association (AGA) assessed the country’s sports betting market.
“Today, consumers in 11 states have safe, regulated alternatives to the dangerous illegal market,” AGA said about sports betting. “With Indiana and Oregon on the cusp of launching and five more states plus DC expected to follow suit in the coming months, nearly one-in-three adult Americans may soon live in a state with legal sports betting.”
“Consumers are betting responsibly,” the body noted as a major achievement of the sports betting segment in the US. “More than 90 million Americans identify as current or future sports bettors. Moreover, 88% of adults view betting as an acceptable form of leisure. That’s why responsibility in gaming remains the top priority for the industry.”
AGA’s sports betting regulations
In May, one year after the SCOTUS revoked PASPA, AGA released a set of self-regulations for the sports betting industry.
The self-regulations are for the advertising and marketing legal sports betting market. The new “Responsible Marketing Code for Sports Wagering” emerges in coordination with AGA members. It extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct, AGA said.
This new code features self-imposed restrictions on target audiences, outlets and materials branding while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity, explained the association.