Grosvenor Casinos launched VR campaign

The London company released a virtual reality campaign designed to showcase its venues.

UK.- Grosvenor Casinos is aiming to improve user experience by coming up with innovative ideas: the company has launched a virtual reality experience for consumers that kicked off at Exchange Square’s Nordic-inspired forest in London.

This movement is designed to showcase the company’s experience, as well as the venues all over the country. As part of this measure, Grosvenor created a sensory pod where consumers can interact with the themed VR campaign. Whilst the campaign was expected to last two days in London, it then moved to Manchester’s Piccadilly Gardens for today and tomorrow.

The virtual reality campaign was launched by Grosvenor Casinos head of London and investments and marketing, Amy Culora, and reality TV star Jamie Laing with Grosvenor Casinos’ Lead The Pack.