“Every choice we make aims at creating unrivalled user experiences”
(Exclusive interview).- Serge Vardanyan, Founder & CEO of Winners.Bet, talked with Focus Gaming News about the partnership with BetConstruct.
BetConstruct and Winners.bet announced that they signed a deal last month establishing that the former will provide with esports offering and Odds Feed Service. When announcing the partnership, BetConstruct said that it shares the constant growth and improvement values of Winners.bet and therefore that mindedness is what brought the companies together.
Serge Vardanyan, Founder & CEO of Winners.Bet, talked with Focus Gaming News about this new partnership, what it means for the company to work with an industry giant like BetConstruct and its future plans.
Constant growth and improvement values are some company pillars for both BetConstruct and Winners.bet. What other things in common do you have with BetConstruct that will make this a successful partnership?
BetConstruct and Winners.bet are both focused first and foremost on creating a positive user experience. Every choice we make, in both function and design, is made with the goal in mind of creating those unrivalled user experiences.
Every choice we make, in both function and design, is made with the goal in mind of creating unrivalled user experiences.
That fundamental respect for our players – and the willingness to make changes to better accommodate our players – is what most aligns our platforms. We’re working towards the same objectives, and that’s critically important in any partnership such as this one.
Through its eSports offering and Odds Feed Service BetConstruct offers a wide catalogue of tournaments. What are the most prominent championships that you expect to feature in Winners.bet platform?
We plan to feature all of the biggest tournaments across the most popular competitive gaming titles. Counter-Strike, League of Legends, Dota 2, Overwatch, and more. If our players are interested in an event, we want to provide those players with an opportunity to play and win.
Does the deal include the promotion of specific tournaments? Or is that something that you leave up to the other company after the deal is signed?
We’re always looking for ways to contribute to the esports community, whether that’s through tournament promotions or other opportunities we can provide to players. As such, there will be constant communication between our esports specialists and BetConstruct’s trading team in order to ensure that relevant tournaments are given the required attention.
If our players are interested in an event, we want to provide those players with an opportunity to play and win.
When announcing the partnership it was revealed that the companies had already submitted the gaming application to the Malta Gaming Authority? When is the deal set to kick off in Malta?
Our application to the Malta Gaming Authority was officially submitted in December and we’ve made great progress since then. All aspects of the arrangement on our side have been set. We are only waiting for the authorities in Malta to finalise our application, which we fully expect to see soon and after which we will immediately begin operations.
Are you planning more partnerships in the near future in order to keep expanding your operations in Europe?
We’ve already sponsored a Counter-Strike: Global Offensive league, now called WINNERS League, featuring some of the best professional teams in Europe and North America. We’re always looking to work with the right partners with whom we can continue to grow both our own business and the business of esports at large.
Winners.bet is one of three primary WIN products, along with Winners League and WIN.GG. Winners League is a Counter-Strike: Global Offensive league offering teams the opportunity to prove their skill and ability in a competitive environment. Winners League is already the biggest league on the Faceit platform after just one season of play, with over 700 teams registered. The second season of Winners League will kick off in April with increased prize pool and added competition in North America for the first time. WIN.GG is a comprehensive esports media platform. Featuring breaking news, expert analysis, live scores, updating schedules, and one of the biggest statistical and informational databases in all of esports, WIN.GG is at the cutting edge of esports media.
