Sportsbet.io strengthens partnership with Imperial
Sportsbet.io strengthens partnership with Imperial and assumes the naming rights of the team.
Press release.- The successful union between Imperial – one of the most relevant teams in the Brazilian eSports scene – alongside Sportsbet.io, the global authority betting website in cryptocurrency transactions, is no longer new.
But the two consolidated companies decided to join their forces even further to seek new horizons in the eSports scenario.
Sportsbet.io now assumes the naming rights of all teams, of all Imperial electronic games, and with that, it brings new perspectives and opportunities for the gamer team, including the foreign scenario.
One of the main changes of this new sponsorship will be a movement that Imperial already plans for this year. The CS: GO team is packed to move their HQ to North America, particularly Monterrey, Mexico.
The strategy is part of the idea of internationalization of the brand and the team, which now has greater focuses and objectives, mainly related to the Majors that happen in the region. As it is a border city with Texas, the choice turned out to be quite strategic.
In addition to the incentives, Sportsbet.io will now have a leading role also in Imperial’s new visual identity, which has been completely remodeled and now has characteristics very similar to the visual identity of the betting site, in green and black, and carrying the hashtag #DeuGreen (#GoGreen, in english) in some communications.
It will also incorporate the Sportsbet.io logo on the helmet of the traditional imperial warrior helmet, a reference icon of Imperial in its official coat of arms.
Felippe Martins, CEO of Imperial Sportsbet.io explains that the partnership grows as confidence grows.
“Sportsbet was the first to trust our project and this was of great value to the direction of the club. Since then, we have walked and grown together. Because of the partnership, we were able to advance the initial projection by several years.
This year, something that was planned for the future will be launched later this year, which is our new Gaming Office with 1200 m².
During that first year of partnership, we had an imminent growth of Imperial, with the contracting of winning lines and players recognized nationally and worldwide ”.
The CEO has already set bold goals.
“In the short term we want to be present in all the main modalities of the market with competitive teams. In the medium term, to create a greater consolidation as a Tier 1 club in Brazil. In the long run, to be among the largest in the world”.
If it depends on Sportsbet.io, the partnership will even last a long time. Justin Le Brocque, Head of Marketing at the betting site, explains that believing in the eSports scene is a path of no return.
“During this little more than a year that we were together with Imperial, we only reaped good fruits. Naturally, therefore, we decided to increase the scope of the partnership and created projects and idealizations in common agreement.
The movement of eSports is constant and is on the rise. And we not only like that, we also feel part of it. Imperial, therefore, becomes an important partner for us in this regard, especially in the context of Latin America, in particular, Brazil.
From now on, the sky is the limit and we will increasingly seek FUN, FAST and FAIR experiences ”.
