The sports betting brand Betway has signed its first sponsorship deal with a US league.
US.- The sports betting firm Betway has confirmed a sponsorship deal with the US National Hockey League that will give the brand high visibility during matches and events.
The partnership is the first Betway has entered with a professional sports league in North America.
According to the terms of the deal, Betway will receive brand exposure via a corner in-ice brand position and camera-visible dashboard.
Signage placements will be for all games of the 2021 Stanley Cup Playoffs, which began at the weekend, and the Stanley Cup Final.
The operator will also receive a corner in-ice brand position at NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series and NHL All-Star Weekend.
Betway will have the rights to use NHL marks, logos and official designations, as well as access to a portfolio of NHL-controlled media assets including custom digital, social and email marketing campaigns.