“SPiCE 2020 can help us to connect with leaders and network”
ConversionX Director and Business Head Chitra Shah discussed the industry and SPiCE 2020 with Eventus International.
India.- Eventus International ir organising SPiCE, known to be the largest gathering of gaming and sports betting professionals in the Indian subcontinent. It will be held from 25 to 27 March at the Goa Marriot Resort & Spa for the third edition of SPiCE 2020.
Not only is SPiCE 2020 the opportunity to network with industry experts from around the globe, but the visitors will also gain invaluable knowledge from international speakers, like Chitra Shah, Director and Business Head, ConversionX.
Chitra comes with immense passion and inclination with a view that says “In the Digital landscape only constant is change”. This has helped clients to stay ahead of the curve with respect to their business goals and achievement. She comes with vast experiences in digital space from development to marketing to digital acquisitions viz dissected multiple channels. With a hold on networking, robust client relationships and business development, she comes out as a wonderful person to do business with. Leading a young and passionate team Chitra is currently Director and Business Head of ConversionX – a Performance Marketing Specialist with strong focus and expertise on Real Money Gaming platforms in India as their pivotal Digital acquisition partner.
Chitra Shah discussed her position with the Eventus International team in a lengthy and most interesting interview.
Eventus International: Please give us an intro to ConversionX, the history behind the company and introduction to your products, service and mission.
Chitra Shah: “ConversionX is a leading Performance Marketing and top digital acquisition partner to leading real money gaming brands in India. We work as digital enablers/partners for leading and pioneers gaming brands across multiple categories to help them in their growth stories and digital roadmap. Our core team comes with 10yrs+ experience including the likes of eBay, Nykaa, Snapdeal, Bata, Kartrocket & more. Some of our leading gaming clients include RummyCircle, RummyPassion, JungleeRummy, PokerBaazi, PokerStar, Pocket52, My11Circle, Fantain among others include BookMyShow, Oneplus India, ErosNow, Faasos Group, S.Chand Group, Tata Starquik, Pharmeasy, Lenskart, PolicyBazaar Group, Bira91, MCaffeine who partner with us to achieve their strategic digital and business goals. Our Digital/Performance Marketing Solutions set includes Paid Media (FB, Google), Affiliate Marketing, Targeted SMS Marketing, HyperLocal Performance Marketing, etc.”
EI: What is your approach to gaming solution development and what features help ConversionX stand out?
CS: “Our approach is to build successful strategies for top operators with respect to gaming brands for their digital growth by exploring different channels. We are one of the leading performance marketing specialists who mainly provide solutions into the gaming space with performance-driven data and analysis. We collaborate with 5,000+ affiliate partners who provide aggressive promotions with maximum traction in the gaming space.”
Our approach is to build successful strategies for top operators.
EI: How many gaming solutions are currently in the portfolio and are there any new releases coming up?
CS: “Yes! We are currently providing solutions to leading gaming brands for which we are focusing on the conversion growth, ROIs and LTVs.You will see many more brands in this space on board with us in the coming year.”
EI: Can we expect additional partnerships this year?
CS: “In the year 2020, we are happy to partner with SPiCE 2020 and we will look forward to exploring further as part of our business goals and plans.”
EI: Where do you see the company headed in the next five years?
CS: “We have been working in the gaming space for the last two and a half years and in a distant relationship with the likes of RummyCircle, RummyPassion, PokerBaazi, JungleeRummy, My11Circle and few others. We look forward to expanding our services exponentially in this vertical by providing end to end solutions for the brand’s growth hence working as a partner to the brands and not as an agency. Moreover, we are in the phase of increasing our affiliate network tenfold, which will help us to reach the category of the Top 10 Performance Marketing Specialists in India.”
We will look forward to exploring further as part of our business goals and plans.
EI: What do you look forward to being a part of SPiCE 2020?
CS: “SPiCE 2020 is a dynamic conference and exhibition platform which can help us to connect with leaders and network. This partnership will help us to add value to our organisational growth and future goals. We look forward to new optimistic opportunities, to explore potential business and grow specifically in the gaming sector.”
EI: Is there anything else you’d like us to know about ConversionX and the products?
CS: “Here, we would like to share our expertise which helps us to deliver an integrated digital experience for the brands includes – Affiliate Marketing, Social Marketing, Search Marketing, Retention Marketing, Content Marketing and Remarketing.”
The show
To celebrate the leap year in all its glory, Eventus International will be offering a 15% discount on all Delegate passes.
SPiCE 2020 will feature an award ceremony scheduled to take place on the third day of the event, 27 March, to celebrate Indian companies that have excelled in various fields within the gaming industry. The visitors will have the opportunity to nominate the best companies for the most esteemed awards in the sports betting and gaming industry. It could be
