Simon Westbury: “We will hope to have one of the best stands at SiGMA”

Simon Westbury, Chief Business Officer at Digitain, spoke with Focus Gaming News about the 2021 edition of SiGMA in Malta and the plans of the company for 2022.

Exclusive interview.- Digitain returns to SiGMA Europe, the annual iGaming conference in Malta that gathers top-speakers and the most interesting exhibitors of the iGaming world, is finally back after being delay in April due to Covid-19 countermeasures.

Simon Westbury, Chief Business Officer at Digitain, talked with Focus Gaming News and shared his thoughts about the event and the plans of the company for the next year.

How are you preparing for the next edition of SiGMA in Malta?

We are preparing with great excitement and anticipation, really looking forward to another in-person show.  

It’s great to be back at live events – we had a great experience at the recent shows in Barcelona and Amsterdam with a great number of visitors attending and believe this positive trend will continue into Sigma.

As always, we will hope to have one of the best stands at the event and our team will be showcasing our market-leading sportsbook, our award-winning platform and the latest Fast Games.

What are your expectations for that event?

Put simply, to grow our business with new partners, expand our relationships with existing partners and make sure that the Digitain brand is reinforced in Malta where we hold a licence

Fast games are gaining more popularity among players worldwide, why do you think this is?

Honestly, I am surprised but as we always say there is not a one size fits all solution, people are different and these games appeal to many.

I find it fascinating such simple game concepts around mines, coins, rockets, high/low can generate such interest, but it shows that sometimes the best ideas are the simple ones. 

Our Fast Games are exciting, easily accessible and simple to play, occupying a sweet spot between sports betting and casino game – a great cross-sell and engagement product for operators.

What results did you get from your latest releases, like Blackjack?

We’re very pleased by how our new games have performed, especially Blackjack, which has been popular with both our operators and their customers.  

At the recent expos, our Fast Games were the source of much interest from visitors, especially due to our free integration promotion.

Simon Westbury, Chief Business Officer at Digitain.

How did you manage to continue to expand in a difficult post-pandemic year?

With great belief and by taking the bull by the horns! We invested in the sales team growing the numbers, enhanced our product offering and had the best year on record in terms of partners signed.

You recently received awards as Best Land-Based Industry Supplier at the UGW Awards, or Sports Betting Platform of the Year at the IGA, what does that kind of recognition mean for the company?

It is always great for your products to be recognised by our peers – it was the cause of great pride throughout the business. 

It was also great to win the SBC Employer of the Year award in 2020 after such a challenging year, that really meant a lot. 

In 2021 you developed partnerships with companies such as Bet Boom and Astro Play, what stands out from these agreements? Are you thinking of new alliances for the near future?

We are always thinking to expand, and we are really focusing on quality in 2022. I do not think it is correct to comment on specific partnerships but I will say that 2020 stood out for us in terms of growth and of course our partnerships form an important part of that.

What are the next steps of the company for 2022 and which are the biggest challenges? 

To maintain momentum, focus on quality and continue to deliver to our partners old and new, whilst developing the team. We will continue to focus on providing a flexible, scalable and trusted platform and an unbeatable portfolio of sports and gaming products.