Per Hellberg will lead PlayStar’s expansion into the US market.
US.- Online casino game supplier PlayStar Casino has appointed former Catene Media executive Per Hellberg as its chief executive officer (CEO).
Hellberg will oversee PlayStar’s expansion into the US market. The brand is set to launch in the New Jersey market this year, securing market access through a partnership with Atlantic City’s Ocean Casino Resort.
The company also plans to launch in other US states in the coming years.
Hellberg said in a statement: “In PlayStar I see a challenger brand that has what it takes, both in terms of product and management team, to become a major player in the US market as it continues to roll out.
“I also believe PlayStar presents a tremendous opportunity for investors looking to leverage the gigantic potential in the US market and I look forward to working closely with them as we grow the business.”
PlayStar’s executive vice president, Adam Noble, said: “It is a great time for Per to join PlayStar as we get ready to bring our concept to market and really start to build momentum behind the business.
“With Per’s expertise and experience in online gambling, his intimate knowledge of the affiliate space and of course corporate leadership, it’s the perfect time for Per to join and set the company up for success.”
The US igaming market has grown at an accelerated rate throughout the pandemic, with various states pushing through legislation to make up for lost revenues from land-based properties.