PGA Tour to get into gambling

The Tour asked a few data companies to submit bids for the right to package real-time tournament data into feeds for gambling houses.

US.- According to a Request for Proposal reviewed by Bloomberg news, the PGA Tour asked a number of data companies to submit bids for the right to package real-time tournament data into feeds for gambling houses.

Golf betting generates an estimated US$2.8 billion every year, but only 3 percent of American adults say that men’s golf is their favorite sport, just above boxing, swimming, and track and field. For that reason, media consultant Lee Berke believes the Tour would be wise to embrace sports betting.

The governing body of American men’s golf “continues to explore the risk/return trade-off associated with potential entry into the online sports gaming category,” said the document.

On the other hand, spokesman Ty Votaw said the PGA Tour sends out proposals “all the time,” and declined to comment specifically on this one. “We’re far away from any kind of deal,” he affirmed. “We only talk about things when we announce them. We don’t talk about things in progress.”