Merkur Interactive is Income Access’ new associate

The gaming operator of 6 online casinos worldwide will improve its services with Income Access.

UK.- Merkur Interactive Services, a subsidiary of the Germany-based Gauselmann Group and Income Access reached an agreement to launch a unique affiliate programme –Merkur Partners–, integrating the Income Access’ award-winning software and Ad Serving tool. “With its extensive portfolio that appeals to various markets and verticals, we believe the programme will be a strong match for a large number of affiliates,” said Nicky Senyard, founder and CEO of Income Access.

The merged brand will cover the services of its six online casinos: cashpoint.com –sportsbook and casino brand in Malta–; cashpoint.dk –same for Danish sector–; xtip.de –sportsbook brand in Germany–; merkurmagic.es –casino brand for Spain–; merkur-win.it –sports betting, virtual sports, casino, poker, bingo and skill games for Italian industry–; and cashino.com –gaming brand in the UK–.

Both Italian and UK’s casinos are going to be launched later this month with unique designs to meet the latest standards. Merkur Partners will offer more responsible and mobile friendly gambling options. A social gaming brand will be added to the affiliate programme in the near future as well. The new affiliation programme will be administered by a team of managers from both brands. Affiliates will be offered odds banners for sports betting brands, the Income Access’ Ad Serving tool and further promotions.

“Our retail business is known for excellent service. We believe this is also key to a successful affiliate programme. Therefore our partners can expect best in class affiliate management service from our competent international team based in Berlin. With a variety of brands in our portfolio, we have the potential of becoming a key player in regulated online markets over the next years,” commented Patrick Handl, director of marketing at Merkur Interactive Services.