Income Access extends its partnerships

Betcenter will launch an affiliate programme with the leading marketing software provider.

Canada.- Income Access announced yesterday another successful deal to provide the gaming industry its cutting-edge marketing technology. Betcenter, the renowned Belgian retail and online sportsbook operator will upgrade its online sports-betting brand with the ultimate affiliate programme of Income Access.

The programme will be powered with the award-winning iGaming affiliate management software and will allow European affiliates to promote the brand. The programme features a revenue share commission structure of up to 35 percent, depending on the number of depositing players affiliates refer. Furthermore, Betcenter’s in-house team of affiliate managers will be in charge of organising the affiliate programme by supporting affiliates to develop tailor-made campaigns for individual success.

“It is written in our corporate DNA to look for strong long-term, cooperative partnerships, and the affiliate channel and our partnership with Income Access lets us do just that,” said Wim Cox, Online Director at Betcenter. “With the dedicated technology support of Income Access, the contribution of the affiliate channel to our sportsbook will be win-win for our brand, helping us increase our market share.”

Betcenter also offers players an ongoing 100 percent welcome bonus of up to €100 on the first deposit, a bonus programme offering up to 30 percent on top of regular winnings, and a member card programme that includes free bets and withdrawal privileges at the operator’s more than 150 Belgian retail betting shops.

“We’re excited to launch Betcenter’s affiliate programme on our software,” said Nicky Senyard, Managing Director of Income Access. “Given its strong retail presence and brand name recognition in Belgium, Betcenter offers a significant opportunity to sports-betting affiliates focusing on the European market.”