IMG Arena secures NHL streaming rights
IMG Arena has revealed that it secured the live NHL game streaming rights for sports betting platforms in US markets.
US.- IMG ARENA has secured rights to provide US sports betting operators with live streams of select out-of-market National Hockey League (NHL) games via the operators’ digital betting platforms available in legalised markets.
This opportunity represents a further example of IMG ARENA’s live streaming of NHL games for sports betting operators, which it has been offering in legalised European markets for several years.
Freddie Longe, EVP and MD of IMG ARENA, said, “The NHL is a highly-valued asset in our portfolio, and we are proud to expand this successful partnership to offer one of the largest U.S. sports to our growing customer base of sportsbooks. This marks a major development in the U.S. betting rights landscape, and we look forward to driving further engagement for NHL fans.”
“We are excited about the expansion of our international relationship into the US,” said Steve McArdle, NHL Executive Vice President of Digital Media and Strategic Planning. “The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity provides another innovative touchpoint for fan engagement,” the NHL VP added.