iGaming market to reach €45bn by 2020

According to online statistics portal Statista, the global iGaming market is set to be worth over €45.5 billion by 2020.

UK.- New technologies continue to help businesses expand into new horizons, and the gambling industry is no exception. The online gaming market, made possible by the continuous development of new ways to access gambling websites, is expected to be worth over €45.5 billion by 2020, online statistics portal Statista says.

The different possibilities that online gambling offers to customers (anonymity, betting from their own couch, etc.) has helped the market grow from €16.3 million when smartphones came in back in 2009, to 2017’s estimated €36.5 million. Furthermore, updates in gaming offerings such as the introduction of live casino games have generated an improvement in the players’ reception to said games, since they’d rather see the dealer “face-to-face” than play through a computer simulation.

Still, mobile devices continue to be the most determinant contribution to iGaming, as over 60 per cent of the segment goes through those devices. That’s why operators have turned their attention to the development of a good mobile user experience to exploit its virtues.

In addition, sports betting performance has also been maximised through mobile technology while the arrival of live betting has turned an already thriving segment into the most successful in the whole industry.

As long as technology continues to evolve, the gambling industry will keep taking advantage of its possibilities to make the gambling experience more appealing to users worldwide.