ICE 2016 will be the biggest on record

Last year, the expo comprised 37,500 sqm of the exhibit venue and occupied 14 halls.

The international exhibit will start next February 2nd in London and it will host 510 exhibiting organisations from 62 nations.

UK.- The 2016 edition of ICE will be the biggest on record, according to organizers it will occupy 38,980 square metres (sqm) of net floor space, across 15 of the 20 halls available at the ExCeL Centre, London’s largest purpose-built events and conference venue. Last year, ICE 2015 comprised 37,500 sqm of the exhibit venue and occupied 14 halls.

This year, visitors will have access to 510 exhibiting organisations, drawn from a record 62 nations. As ICE organisers informed, attendees will have an insight to “the latest product innovations and services, ICE is also the biggest learning and knowledge-exchange event in world gaming delivering 70 hours of learning opportunities from 200 thought leaders drawn from both within and outside the international gaming community.”

“An important part of our decision to make ExCeL the new home for ICE in 2013 was based on the ability the venue provides to grow and develop the world’s most important gaming expo within a modern business environment”, explained Kate Chambers, who has directed the development of ICE at ExCeL.

Chambers also added: “In the exhibition industry, size is clearly an important issue, however, as guardians of what has become world gaming’s most influential business-to-business event, we are mindful of the need to ensure that the pace of growth is measured and sustainable.  ICE is now part of the fabric of world gaming and Clarion has a development strategy in place designed to ensure that continues to be the case over the long-term.”

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