Hard Rock unveils full-scale model of Japan IR

The company unveiled a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort.

Japan.- Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase on January 9. The company also revealed multiple new partnerships during the event.

Hard Rock International revealed that key elements of the design include monorail access from Chitose International Airport, Hard Rock’s signature guitar-shaped hotel, a Four Seasons Resort, a Hard Rock Live venue, multipurpose Broadway-style theaters, a state-of-the-art wellness center and more than 215,000 square feet of world-class retail and dining space.

The new design also features an authentic Ainu village experience, designed to help raise awareness for the local indigenous Ainu people and educate those who visit the proposed Japan Hard Rock Resort destination in the city of Tomakomai.

The CEO of the company also announced an extension on its 12-year partnership with the New York Yankees, as Hard Rock International will be looking to expand its NYY Steak concept and New York Yankee experience at its proposed Hard Rock Resort Destination in Tomakomai, Hokkaido Japan.

Allen also announced a partnership with Music Rock-n-Roll Hall of Fame, which will bring praise and awareness to the musical accomplishments of Japanese, Asian and global artists, and Nederlander Worldwide Entertainment, as this partnership will bring premier Broadway Theater to Japanese Audiences, including exclusive rights to their latest debut, King Kong.