The number of Swedish gamblers has fallen by 2 points since 2016 and maintains a downward tendency since 2014.
Sweden.- Swedish residents who admit to participate at gambling activities represent 66 percent of the 1,044 adults surveyed by the Lotteriinspektionen gaming regulatory body. The amount of gamblers has dropped 2 points since 2016 and maintains a downward trend since 2014. According to the Swedish regulatory body, the year-to-year difference is not that big but holds the preoccupying trend that has set the number of gamblers five points below the 2014 survey.
34 percent of the pople surveyed (5 percent more than last year) explained they don’t gamble because they never won anything and 22 percent (5 percent higher) said they didn’t trust the actual gaming market. 3 percent (same figure over the last 3 years) admitted gambling a lot during the last 12 months.
The online gambling segment was dominated by the state-owned Svenska Spel, with 52 percent of online gamblers choosing that option. ATG, the horserace betting operator, came in second with 16 percent. Next came Unibet (3 percent), Betsson (2 percent), Bet365 (2 percent) and Maria Casino, PokerStars, Mr Green, LeoVegas and Cherry AB (1 percent).
Despite getting major attention by Swedish residents, they don’t represent much of Svenska Spel’s online turnover as it amounted US$119 million between January and June, while combined turnover from foreign bettors US$298.3 million in the same period.