Gambling’s reputation falls in the UK

A UKGC survey found that the industry’s reputation for fairness continues to decline and only 30% trust in it.

UK.- The reputation for fairness of the gambling industry is progressively worsening, a recent survey conducted by the UK Gambling Commission (UKGC) showed. According to the report, only 30% of the public thinks gambling “is fair and can be trusted,” which means a 3% drop from last year’s figures and way lower than 2008’s 48.8%.

“A key factor that influences where someone gambles is a company with a reputation for being fair and trustworthy. Consequently, responsible gambling companies that deliver great customer service will be at an increasingly competitive advantage,” a UKGC spokesperson said.

The spokesperson added: “As the regulator, trust, safety and fairness are vital to us and we want everyone to focus on how we can make gambling fairer and safer for all. This includes operators, charities, researchers and treatment providers who have a role in working with us to build a stronger culture of innovation and evaluation to benefit consumers and reduce harm.”

According to the survey, which was conducted by telephone, 38% thought gambling was “associated with criminal activity”, which is also down 3% on 2017. Furthermore, 79% of respondents believe there are “too many opportunities for gambling nowadays” and 71% think it is “dangerous for family life”.