GambleAware Bet Regret campaign resumes for new football season

The responsible gambling charity GambleAware has relaunched the Bet Regret campaign for the 2020-21 English Premier League season.

UK.- The charity GambleAware has relaunched its Bet Regret campaign on television, radio and digital platforms in Britain to coincide with the start of the new Premier League football season. The campaign also includes actions in and around football stadiums.

This campaign is aimed at 18 to 34-year-old regular sports bettors. Like last year, the adverts feature a theme based on the concept of “tapping out for time out”, which encourages players to pause and leave a betting app to give themselves time to think before betting impulsively.

Last year’s Bet Regret campaign was criticised by the All-Party Group on Gambling-Related Harm for being “clearly designed to encourage people to bet rather than stop betting”.

However, GambleAware said the campaign has been successful in raising awareness of problem gaming and encouraging players to “tap out”. It said 38 per cent of the target audience had tried to tap out and 17 per cent reported tapping out as a regular tool to reduce gambling.

GambleAware chief executive Zoë Osmond said: “With the start of the football season and fans returning to stadiums, we must do all we can to encourage people to pause and consider before making a bet.

“With all public health campaigns, the biggest challenge is translating awareness and intentions into actions, which is why there is a continued need to promote behavioural nudges, such as ‘tap out’. 

“So far, we have seen promising results from the campaign to date, with more people recognising and using ‘tapping out’ as a technique to moderate their betting.”

GambleAware study finds safer gambling tools backfire

A study commissioned by GambleAware has found that safer gambling tools backfire and cause fewer customers to set deposit limits.

Conducted by the Behavioural Insights Team (BIT), the study found that the safer gambling tools tested had no statistically significant impact on the amounts that players deposited, but that they led fewer customers to set deposit limits.