The foremost independent global events company specialising in gaming conferences and exhibitions, announced the launch of Casino Marketing Forum 2016 in Johannesburg.
South Africa.- Focused on improving marketing strategy and optimising reach in land based casinos, the Casino Marketing Forum 2016 (CMF 2016) was specifically created and designed to inspire and equip casino marketers and leaders with new ideas and new approaches to their marketing challenges and to facilitate collaboration with some of the smartest minds in the field.
The three day Forum, taking place 23-25 August at Emperors Palace in Johannesburg, was designed specifically for the casino marketing professional and focused on how the growing gap between traditional and the new digitally driven marketing approaches can be bridged. There is increasing talk and push from the marketing community to no longer separate digital marketing activities from traditional activities, but rather to fully integrate digital as ‘simply part of marketing’. For most marketing teams, reality is that they are only now starting to adjust to digital platforms and how to cope with the constant explosion of technology and marketing innovations.
At the CMF, they will discuss aspects of gamins promotions, marketing initiatives and the latest digital innovations and advances that support different casino marketing goals, including: the latest marketing and digital trends and innovations in casino marketing; bridging the gap between traditional and digitally driven marketing approaches: mobile, video, content, programmatic; ensuring online and offline media is aligned to the brand and strategy; the impact of FICA and POPI on casino marketing.
Separately bookable workshops will ensure that the audience leave with in-depth knowledge on the topics of their choosing including: Fast Track to Digital Marketing and Creating Big Data Consumers in Gaming Masterclass.
Yudi Soetjiptadi, Project Director at Eventus-International, said that launching the FORUM this year is particularly important. “Casino marketers have an enormous task in keeping up with all the new digital and marketing innovation and developments, while at the same time executing in an economic environment that simply does not afford big marketing budgets and departments. And they have to perform. Delivering exceptional results that directly affect the bottom line of the casino property is part and parcel of why they are appointed.”, he added.