EGT appoints Nadia Popova as CRO and VP Sales & Marketing
Nadia Popova begins a new CRO and VP position at EGT, after ten years in the company.
Press release.- Effective February 2021, Nadia Popova takes over the position of Chief Revenue Officer and Vice President of Sales and Marketing at Euro Games Technology.
Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT.
Nadia Popova has been part of Euro Games Technology for 10 years, beginning her career at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia.
In her previous role, she founded several of the international EGT offices in the region, establishing their local teams of professionals, successfully managing their business development strategies and building their reputation of well-known and trustworthy partners for the LATAM market.
Mrs. Popova said in a statement: “Nowadays, especially in the current world pandemic situation, the effective revenue generation is based on a more holistic approach, which involves the entire management team of the company.
“Having the support of all my colleagues and working as a team makes me confident that EGT will overcome the global crisis and become stronger than ever.”
According to Mrs. Popova, the companies that create a seamless customer journey have better chances of raising their market share.
Currently, EGT offers a full range of casino products – slots, multiplayer terminals, casino management system, online gaming and it recently launched its complete platform, covering more market verticals, such as sports betting, live casino, e-games content from many third-party providers.
“Our company is not only a supplier, but a trusted partner in our customer’s journey,” added Mrs. Popova.
“Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution.
“As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions.
“We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa.”
EGT will continue its course towards digitalisation and the implementation of highly effective management practices that will enforce the company’s focus on its strengths. The role of Nadia Popova will also be central for the continuous emphasis on the market specifics and customers’ needs, as a central path to success of EGT.
Mr. Vladimir Dokov, CEO of EGT, said: “Mrs. Popova has proven herself a valuable asset for EGT’s development throughout the years. Her expertise in the gaming industry has been widely acknowledged within our team and by our customers.
“I congratulate Mrs. Popova on her promotion and am confident that her business acumen, wide experience and inner drive will be a winning combination for EGT and for all gaming operators that trust our company.”
