DAZN Group official assesses the African industry
Eventus International interviewed head of Sales & Partnerships at DAZN Group Seun Methowe ahead of the BiG Africa Supershow 2019.
South Africa.- The BiG Africa Supershow 2019 is a few months ahead, which is why Eventus International staff interviewed Seun Methowe, Head of Sales & Partnerships at DAZN Group. The official will atend the show and assessed the industry ahead of the event.
Seun Methowe is the Head of Sales & Partnerships at DAZN Group (formerly Perform Group). He is an expert in the marketing communications industry and how to leverage digital and sponsorship mediums in order to achieve business objectives using integrated marketing strategy to build brands. Seun was recently APCON certified (Advertising Practitioner Council of Nigeria). Perform is a leading digital sports content and media group, connecting the world of sport. With a global staff of +2,700, operating under four divisions (Media, Content, Gaming & DAZN), they distribute premium sports content directly to fans, deliver solutions for commercial clients, and build long-term partnerships with global rights holders.
Eventus International: Perform Group offers customizable daily fantasy sports platforms. Is Daily Fantasy Sports prevalent in Africa?
Seun: Yes, Perform provides content usable for daily fantasy sports in Africa to a diverse group of partners. As a game, Fantasy Sports is still at its infancy in most African countries. For example, in Nigeria, Gaming and Betting operators now realise Fantasy gaming contribution in creating an ecosystem for users within their network. A vivid example is Supabet signing a partnership with to provide its users with Fantasy Sports in Africa recently.
EI: Perform Group creates content for some of the world’s leading sports betting operators. What sort of content do you specialize in?
Seun: Perform Content provides premium live matches experiences tailored for sports betting. Contents such as Live Streaming, Custom Commentary, Visualizations & Data and Retail products are sought after globally. ‘Watch & Bet’ is Perform Content proprietary product with 20,000+ live events delivering 24/7 round-the-clock content schedule for sport betting operators in Africa. Additionally, OPTA, the world’s leading data product is widely accepted in Retail Shops for live betting across sports.
EI: Would you consider the content creation that Perform Group does for sports betting operators as affiliate marketing?
Seun: No. Most of the contents created are licensed and integrated with the sports betting operators. Our model is providing unrivalled premium quality content for partners, especially in Africa.
EI: How important is social media in your daily operations at Perform Group?
Seun: To put in perspectives, over 20m+ users are on Goal.com in Africa, one of DAZN Group football platforms. Social media has been a catalyst to grow tremendously in markets such as South Africa, Nigeria, Ghana, Tanzania & Kenya. We are clear on this generation of the new breed of customers as socially connected, globally & locally.
EI: What do you look forward to by being a part of the 6th Annual BiG Africa Supershow?
Seun: Absolutely. Looking forward to being in Rainbow nation once again as the people are warm and it is great to connect with like minds in the gaming industry.
