Data Sports Group enters US sports betting market

The company will launch its B2B analytics and data platform in the US.

US.- Data Sports Group (DSG) has announced its entry into the US sports betting market and has appointed SCCG as its exclusive marketing partner. The company will launch its B2B analytics and data platform on the US market.

DSG, a Berlin-based provider of sports data and content solutions, powers sports betting sites such as Dafabet, team sites in Bundesliga2, and sports media companies such as ESPN. Founded in 2015, the company focuses on cricket, soccer, rugby, and the Summer and Winter Olympic Games.

Its services include sports data solutions for wagering and fantasy operators, content acquisitions for media and publisher websites, predictive analytics, and localised content. SCCG specialises in developing global brands, representation before governmental agencies for regulatory matters, and strategic business development within international gaming and entertainment markets.

Sowbhagya ‘Sow’ Shetty, Data Sports Group founder and president, said: “We are thrilled to join forces with Stephen and SCCG management and to bring DSG’s full portfolio and offering of data and technology solutions to the US sports betting market.”

Stephen Crystal, SCCG CEO, added: “Whether you’re running a mobile sportsbook, content or affiliate site, content and data are critical to user engagement, especially outside of the Big 6 sports. DSG has built an offering that is a must for any operator or content producer.”

See also: NY senator hopes to have mobile sports betting running in January