Caesars teaches class at New York University
Caesars Entertainment’s responsible gaming team addressed students on different topics.
US.- Caesars Sportsbook has given a class to graduate students at New York University’s School of Professional Studies on responsible gaming awareness. As part of the NYU x Caesars Sportsbook Real World class, students joined members of Caesars Entertainment’s creative team to watch New York Rangers against the Philadelphia Flyers at Madison Square Garden.
Members of the Caesars Sportsbook marketing department and Caesars Entertainment’s responsible gaming team addressed students on different topics, such as business strategy and goals for responsible gaming in New York State. Students created their own responsible gaming marketing plan.
Caesars Sportsbook creative director Daniel Isenberg said: “Responsible gaming awareness is core to Caesars Sportsbook’s identity, and it is the focus for our Real World collaboration with NYU. When you speak to these students, it’s clear they take their project seriously and have given real thought to effectively communicating our Responsible Gaming message to the audience that needs to hear it.”
Caesars Sportsbook VP of advertising, creative and content Jeff Gonyo added: “Mobile sports betting an increasing part of the sports-entertainment ecosystem in New York and across the country. Maintaining our position as a premier betting option requires constant innovation and new ideas. Engaging with these students allows us to share a bit of our business and career experience – while giving us a chance to hear what platforms and messages are breaking through to their generation.”
In September, Caesars launched its Caesars Sportsbook & Casino Truck Tour, a campaign focused on engaging new fans. An 18-wheeler truck travels across the US and stops at the biggest sporting events to provide fan experiences.