Caesars expands loyalty programme after Eldorado merger

With an additional 18 properties, the programmes is the largest in the world, Caesars says.

US.- Caesars Entertainment’s loyalty rewards programme has grown by 20 per cent since the firm’s merger with Eldorado Resorts.

Now covering an additional 18 properties, Caesars Rewards has become the largest gaming loyalty programme in the world, the operator claims.

The programme allows members to earn loyalty currency through casino play, hotel stays, dining and attending entertainment events.

Following its acquisition by Eldorado, Caesars now operates more than 55 resorts across 16 US states, including eight casino hotels on the Las Vegas strip. The two brand’s loyalty programmes have been integrated.

President and chief operating officer of Caesars, Anthony Carano, said: “Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them.

“Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”